Only Loop Design

Overview

e-Source addresses the challenge of motivating tech enthusiasts in India (18-50) for responsible e-waste disposal. Facing environmental risks, the platform educates, offers nearby drop-off points, and incentives, fostering a positive impact by bridging the gap between technology and sustainability.

Overview

e-Source addresses the challenge of motivating tech enthusiasts in India (18-50) for responsible e-waste disposal. Facing environmental risks, the platform educates, offers nearby drop-off points, and incentives, fostering a positive impact by bridging the gap between technology and sustainability.

Overview

e-Source addresses the challenge of motivating tech enthusiasts in India (18-50) for responsible e-waste disposal. Facing environmental risks, the platform educates, offers nearby drop-off points, and incentives, fostering a positive impact by bridging the gap between technology and sustainability.

Problem Statement

How can we motivate individuals to foster a sense of individual accountability towards maintaining a healthy and sustainable local environment, and how can the community collaborate to ensure the preservation of the ecosystem for future generations?

Research Insight

E-waste disposal has negative effects on the environment, human health and loss of valuable materials. Improper disposal of electronic devices like computers and mobile phones can release toxic chemicals and heavy metals, polluting air, water and soil and posing health risks. Furthermore, e-waste contains valuable materials that can be recovered through recycling, but a significant amount ends up in landfills or exported to developing countries where it is often handled in a dangerous and environmentally harmful way.

To mitigate these issues, steps must be taken to increase recycling and proper disposal, and creation of products that are longer lasting, repairable and recyclable.

❝

E-waste is a popular, informal name for electronic products nearing the end of their "useful life." Many of these products can be reused, refurbished, or recycled.

— California Department of Resources Recycling and Recovery

This leaves us to the question -

Does the end of useful life cycle solely determine if an electronic product is E-Waste?

E-waste is on the rise with society's increased dependence on technology and constant need for upgrades. This results in disposing of old or not so old devices, which harms the environment. As a result, there is a need of sustainable consumption practices and proper disposal of electronic waste is crucial.

Target Audience

Our target audience is tech-savvy individuals between the ages of 18 and 50, residing in India. They are interested in staying up-to-date with the latest technology trends and have a passion for making a positive impact on society and the environment. Although they may not have previous knowledge of sustainable living, they are eager to learn and take steps towards living a more eco-friendly lifestyle. They belong to the middle class and higher income groups, with aspirations to make a difference in the world. We aim to educate and empower this audience to make conscious and sustainable choices in their daily lives.

Customer Journey Map

Insights from Primary Research

Donations can be made out of generosity or as a way to get rid of unwanted items, but there are often trust issues with NGOs due to a lack of transparency in how donations are used. Additionally, many people may not be aware of recycling methods and recyclers in their area, and may be too lazy to research and acquire details on how to properly recycle or donate their items. This lack of knowledge and interest can also contribute to a lack of awareness about the NGOs and recyclers available in their community.

What is e-Source?

A one-stop platform for responsible e-waste disposal which educates users on the best ways to reuse, resell, or donate their electronic devices.

With the platform, users can easily locate the nearest kiosk to drop off their used devices and receive rewards for their contributions and to maintain transparency we provide information on how their one-good step is contributing to the society. With this platform, we aim to empower individuals to make conscious and sustainable choices when it comes to their electronic devices and to contribute positively to the environment and society.

Here is the user journey:

Empowering users by shedding light on the hidden potential within their scanned devices—materials ready to be reborn through reuse and recycling. Unveiling the untapped sustainability within each device scan for a brighter, greener future.

Final Designs

The journey continues with an easy-to-navigate products page. Here, users encounter user-friendly filters, featured products, and a detailed product grid that facilitates seamless exploration.

Problem Statement

How can we motivate individuals to foster a sense of individual accountability towards maintaining a healthy and sustainable local environment, and how can the community collaborate to ensure the preservation of the ecosystem for future generations?

Research Insight

E-waste disposal has negative effects on the environment, human health and loss of valuable materials. Improper disposal of electronic devices like computers and mobile phones can release toxic chemicals and heavy metals, polluting air, water and soil and posing health risks. Furthermore, e-waste contains valuable materials that can be recovered through recycling, but a significant amount ends up in landfills or exported to developing countries where it is often handled in a dangerous and environmentally harmful way.

To mitigate these issues, steps must be taken to increase recycling and proper disposal, and creation of products that are longer lasting, repairable and recyclable.

❝

E-waste is a popular, informal name for electronic products nearing the end of their "useful life." Many of these products can be reused, refurbished, or recycled.

— California Department of Resources Recycling and Recovery

This leaves us to the question -

Does the end of useful life cycle solely determine if an electronic product is E-Waste?

E-waste is on the rise with society's increased dependence on technology and constant need for upgrades. This results in disposing of old or not so old devices, which harms the environment. As a result, there is a need of sustainable consumption practices and proper disposal of electronic waste is crucial.

Target Audience

Our target audience is tech-savvy individuals between the ages of 18 and 50, residing in India. They are interested in staying up-to-date with the latest technology trends and have a passion for making a positive impact on society and the environment. Although they may not have previous knowledge of sustainable living, they are eager to learn and take steps towards living a more eco-friendly lifestyle. They belong to the middle class and higher income groups, with aspirations to make a difference in the world. We aim to educate and empower this audience to make conscious and sustainable choices in their daily lives.

Customer Journey Map

Insights from Primary Research

Donations can be made out of generosity or as a way to get rid of unwanted items, but there are often trust issues with NGOs due to a lack of transparency in how donations are used. Additionally, many people may not be aware of recycling methods and recyclers in their area, and may be too lazy to research and acquire details on how to properly recycle or donate their items. This lack of knowledge and interest can also contribute to a lack of awareness about the NGOs and recyclers available in their community.

What is e-Source?

A one-stop platform for responsible e-waste disposal which educates users on the best ways to reuse, resell, or donate their electronic devices.

With the platform, users can easily locate the nearest kiosk to drop off their used devices and receive rewards for their contributions and to maintain transparency we provide information on how their one-good step is contributing to the society. With this platform, we aim to empower individuals to make conscious and sustainable choices when it comes to their electronic devices and to contribute positively to the environment and society.

Here is the user journey:

Empowering users by shedding light on the hidden potential within their scanned devices—materials ready to be reborn through reuse and recycling. Unveiling the untapped sustainability within each device scan for a brighter, greener future.

Final Designs

The journey continues with an easy-to-navigate products page. Here, users encounter user-friendly filters, featured products, and a detailed product grid that facilitates seamless exploration.

Problem Statement

How can we motivate individuals to foster a sense of individual accountability towards maintaining a healthy and sustainable local environment, and how can the community collaborate to ensure the preservation of the ecosystem for future generations?

Research Insight

E-waste disposal has negative effects on the environment, human health and loss of valuable materials. Improper disposal of electronic devices like computers and mobile phones can release toxic chemicals and heavy metals, polluting air, water and soil and posing health risks. Furthermore, e-waste contains valuable materials that can be recovered through recycling, but a significant amount ends up in landfills or exported to developing countries where it is often handled in a dangerous and environmentally harmful way.

To mitigate these issues, steps must be taken to increase recycling and proper disposal, and creation of products that are longer lasting, repairable and recyclable.

❝

E-waste is a popular, informal name for electronic products nearing the end of their "useful life." Many of these products can be reused, refurbished, or recycled.

— California Department of Resources Recycling and Recovery

This leaves us to the question -

Does the end of useful life cycle solely determine if an electronic product is E-Waste?

E-waste is on the rise with society's increased dependence on technology and constant need for upgrades. This results in disposing of old or not so old devices, which harms the environment. As a result, there is a need of sustainable consumption practices and proper disposal of electronic waste is crucial.

Target Audience

Our target audience is tech-savvy individuals between the ages of 18 and 50, residing in India. They are interested in staying up-to-date with the latest technology trends and have a passion for making a positive impact on society and the environment. Although they may not have previous knowledge of sustainable living, they are eager to learn and take steps towards living a more eco-friendly lifestyle. They belong to the middle class and higher income groups, with aspirations to make a difference in the world. We aim to educate and empower this audience to make conscious and sustainable choices in their daily lives.

Customer Journey Map

Insights from Primary Research

Donations can be made out of generosity or as a way to get rid of unwanted items, but there are often trust issues with NGOs due to a lack of transparency in how donations are used. Additionally, many people may not be aware of recycling methods and recyclers in their area, and may be too lazy to research and acquire details on how to properly recycle or donate their items. This lack of knowledge and interest can also contribute to a lack of awareness about the NGOs and recyclers available in their community.

What is e-Source?

A one-stop platform for responsible e-waste disposal which educates users on the best ways to reuse, resell, or donate their electronic devices.

With the platform, users can easily locate the nearest kiosk to drop off their used devices and receive rewards for their contributions and to maintain transparency we provide information on how their one-good step is contributing to the society. With this platform, we aim to empower individuals to make conscious and sustainable choices when it comes to their electronic devices and to contribute positively to the environment and society.

Here is the user journey:

Empowering users by shedding light on the hidden potential within their scanned devices—materials ready to be reborn through reuse and recycling. Unveiling the untapped sustainability within each device scan for a brighter, greener future.

Final Designs

The journey continues with an easy-to-navigate products page. Here, users encounter user-friendly filters, featured products, and a detailed product grid that facilitates seamless exploration.